The social network VKontakte announced the launch of a new targeting – “Community Activity”.

According to the test results, the new targeting showed high CTR and conversion rates compared to advertising campaigns with other types of targeting.

Read also: How to properly set up targeting in VK

How to set up targeting “Community Activity” in VK

When setting up an advertising campaign, in the Interests section, you must specify the communities or types of communities for whose active visitors you want to show ads.

Users who recently joined the group, commented on posts on the wall, or wrote in community posts are considered active.

How do I use the new targeting? Community Activity, allows you to target

You can take a community-focused community like nutrition or fitness and show them an ad for your gym membership or promote your body marathon. Also, you can show ads with promotions and discounts to active subscribers of competitors. There are a lot of options for using targeting “Activity in Communities”.

Earlier we wrote that VKontakte added statistics for advertising for leads, and also introduced the calculation of the estimated audience coverage in the advertising office…