VKontakte has new targeting settings: “Interested audience” and “Expand audience”

VKontakte announced two updates to its targeting settings: “Interested audience” and “Expanding audience”. Let’s figure out how the new options work and how to use them.

Read also: How to properly set up targeted advertising on VK

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Interested audience

When this option is enabled, the algorithm will automatically find suitable users, taking into account their interests, communities and activity in them.

To activate – turn on the toggle switch in the “Interests” block in the advertising account or activate the setting in mobile promotion.

Tool tips:

  • We recommend that beginners start with an “interested audience”;
  • specify geo in the ad settings for geo-dependent communities (shop, coffee shop, barbershop) to get the best result;
  • make sure the community content matches what you are promoting.

Expanding your audience

The second novelty is the Audience Expansion tool. For inclusion in the block “Subscribers of communities” or “Activity in communities” we indicate the Business Pages, and the algorithm based on them will find suitable users for advertising. It remains to choose how much to increase the audience.

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Expanding your audience

Tool tips:

  • experiment and connect different communities to create interesting mixes of audiences, for example, find fans to watch movies in English through the Movies + English communities.

Earlier, VK launched group video calls in the mobile application, and also added the possibility of mass mentions in conversations.

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