The social network VKontakte has reduced the minimum bid for ads in the news feed with pay-per-conversion (CPC) from 5 to 1 ruble.
We also optimized impressions to make them more effective. Thanks to the algorithms of VKontakte, the ad will be seen by those who are more likely to click on it.
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Pay-per-click is suitable for both beginners who are just getting acquainted with targeted ads and for pros. You pay only for the result, the cost of which is known in advance.
When choosing payment for clicks, the advertiser:
- Will save yourself from draining the budget, especially if the audience is large.
- Get more cheap subscribers with wide reach.
We also wrote that VKontakte is testing a new ad unit…
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