Social networks continue to move towards e-commerce – the “Shopping” section has appeared in the VKontakte mobile application.
This is an endless feed with records, photos, videos and articles to which goods are attached – you can buy them directly on VKontakte. The principle of operation is a feed of recommendations with products based on your interests and actions.
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What is the “Shopping” section of VKontakte and how will it work
“Shopping” is available in the “Services” tab of the VK mobile application. So far, materials with goods from AliExpress are collected in the feed, but soon goods from any community that does business in VK will be able to get there.
- Join the VK for Sellers community (https://vk.com/ecom) – this is where information will appear when goods from VKontakte begin to appear in Shopping.
- Publish interesting content on your page about what you are selling. Shoot reviews, share life hacks, reveal quality secrets – and don’t forget to attach the products themselves! Only in this way will the materials appear in the new feed. More: How to attach a product to a photo, article or story in VK.
According to the developers’ idea, an interested audience will come to the “Shopping” section. First, the algorithms show the user exactly what he might like. Secondly, people come to the feed with a desire to buy something: either specific, or what they like.
Recall that earlier VKontakte appeared a function of paying by credit card in Stores 2.0, as well as recommendations in the section with music.
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