VKontakte is testing the “Personal Page Advertising” format

VKontakte launched an open test of the “Personal Page Advertising” format.

In the new format, you can promote both the entire page and a separate publication on it.

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This ad format is perfect for experts, bloggers, celebrities, and anyone looking to boost their personal brand.

How to set up advertising on a personal VKontakte page

To launch an advertisement for a personal page in VK, go to your advertising account and select the “Personal page advertisement” format.

Next, enter the URL of your page or individual post.

How to set up advertising on a personal VKontakte page

After that, everything is as in the usual targeting setting:

  1. We create an ad.
  2. Configuring the parameters of the target audience.
  3. We indicate the show time.
  4. Choose the payment model and set the rate.
  5. Choosing placements.

detailed instructions: How to set up targeting in VK

The new ad format will help those who want to promote their art or blog, as well as share expert articles.

Earlier in VK there were links-invitations to closed communities, and also another advertising format “Advertising of mini-applications” was launched.

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