VKontakte launches targeting by users’ music preferences

VKontakte has appeared targeting users’ musical preferences. In the ad settings, you can now specify or exclude certain musicians.

This option will be of interest primarily to those who organize concerts, sell merchandise and so on.

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Read also: How to set up VK targeting

Advertising will work if the selected musician has at least 500 listeners in three months – listens to the artist’s audio recordings are taken into account. Now there are about 50 thousand artists in the VK database. The audience is constantly updated.

To enable targeting for VKontakte musicians, start creating an advertising campaign and find the block with the “Interests” settings. In the “Musicians Listeners” field and enter the names of the artists or bands. Here you can use the intersection of audiences.

In the future, VKontakte plans to add a setting for fans of musicians.

Earlier in the dynamic retargeting of VKontakte the option “New clients” became available, and the sticker “Comments” appeared in the stories.

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