VKontakte plans to combine the “Shopping” section in the mobile application with products from AliExpress and launch a new “Market” section.
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In the coming days, the marketplace will be available to all users in the menu in the desktop version and at the link: https://vk.com/market. In the new section, users will find products from communities and friends.
The VKontakte market will be divided into 13 main categories: “Baby Products”, “Health and Beauty” and others. There will also be a list of orders, information about promotions, personal selections and recommendations.
The marketplace will act as a showcase displaying all the products that sellers have added to their communities. After adding “Products” to the group, they will automatically go to the marketplace. Stores with online payment, order delivery and verification will get an advantage in search results.
The seller will be responsible for the delivery of goods. At the same time, VKontakte can provide ready-made solutions, for example, the ability to connect online payment or delivery via Boxberry and CDEK. In the future, services will also appear on the marketplace.
In addition, VK plans to add product reviews from bloggers and other users.
Earlier, VKontakte introduced targeting by key phrases, and also launched a tool for text broadcasts – “Reports”.
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