YouTube channel description – write cool description text and analyze examples

Many popular video bloggers use the description of the channel on YouTube, but they do not always do it properly, therefore they are inferior in promoting their channel to more responsible owners.

After reading this article to the end, you will learn how to correctly compose descriptions of YouTube channels. You can use descriptions as another tool to promote your channel if you haven’t done so before. But before that, don’t forget create your own YouTube channel

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Why do you need a description of the YouTube channel

Your Youtube channel information is primarily a summary of your video creation. It contains the main focus of videos by topic, target audience and usefulness to viewers.

It is also important to understand that this text will be used as description for the main page of the channel. This means that a properly composed channel description can move you higher in the search results, both for the service itself and for search engines. Even if you have fewer subscribers than a nearby channel with a misdirected description.

Related article: SEO Optimizing YouTube Videos

Judging by the statistics, 80% of users subscribe to a channel without reading the channel description. The remaining 20% ​​need a more detailed description, so the descriptions must be composed correctly in terms of meaning, otherwise about 20% of potential subscribers will pass by and may never return to your channel again.

In addition, some people will also need additional information about the content after watching a few videos or about the channel author. Therefore, most often the descriptions have advertising content and motivate to subscribe to the channel.

How to write cool text to describe a channel

The process of creating a description is a harmonious combination of text with a semantic load and keywords for search queries. This means that you need to be able to combine them. Let’s take a closer look at how to do this.

How to design a YouTube channel

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What is better not to do

First of all, it is worth saying what you don’t need to write in the description. If you compose the text exclusively from key queries, then this will not improve the situation; rather, on the contrary, YouTube search engines will push your channel down. Nowadays, the robot is no longer so easy to deceive. And don’t forget that the descriptions will be read by people too.

Don’t sell anything in the Youtube channel description. First, it is much more efficient to sell through videos, as many more people watch them. Links your sponsors should also be left in the descriptions for the videos, since links in the description of the YouTube channel leave inactive… Secondly, you should only sell a subscription to the channel and preferably in an original way.

Tell us about your work

It is important to understand that depending on the content of the channel and the style of presentation of the material, the description will change. If you are a blogger, then it will be appropriate to tell about yourself, how long have you been shooting video, and what you are good at. Some subscribers will watch your videos only interested in your persona.

Identify your target audience

Identify your target audience as specific as possible. Write about what exactly your videos are about:

  • if reviews, then what, in what format?
  • Is there humor in your videos?
  • is it for gamers or for travelers?

This way you can save yourself from unnecessary dislikes and fewer people will be unhappy with your content. On the other hand, you should not get carried away with this process either, because the more subscribers you have, the more you can earn with your creativity.

Focus on YouTube restrictions

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According to Youtube rules, the channel description should be no longer than 1000 characters. However, most users will see only the first 200 characters. The rest will only be available when they open the tab describing your channel. Therefore, try to put the main meaning and intrigue in the first 200 characters. This will make it more likely that your channel will be interested simply by scrolling through the search.

Be sure to use keywords

Channel descriptions don’t have as much impact on search engine rankings as adding tags and descriptions to videos. But still, it is a working tool for channel promotion, so it is still necessary to use it. Yes, and it will take a little time to write the text, but at the same time it will forever remain your assistant in raising the list.

Collect the semantic core on the topic of your channel using special services and based on key queries, write a text. It will be even easier this way, because the keywords will set the specifics of your description.

Keys you need:

  • bind to the topic of the channel;
  • harmoniously and evenly distribute over the structure of the text;
  • insert observing the rules of spelling.

If you follow these rules, the robot will help you move up the list of search results.

How to name a YouTube video to collect many views

Be creative

The description page is a good tool for attracting regular viewers and it would be a shame to lose them because of a boring description. Get creative and users will already distinguish you from thousands of other channels. In addition, if subscribers like the channel’s description, they will already be more disposed towards you and will be lenient in evaluating the video.

How to add a description

To add a description, click on the button “Customize the view of the overview page” on the main page of the channel.

On the page that opens, select the tab “About channel” and add the text that you prepared in advance in the description field.

It is interesting: 7 Ways to Promote YouTube Videos

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We analyze examples of successful descriptions

To make it easier for you to navigate, we have collected some good example descriptions for you. Of course, there are quite a few successful channels out there that haven’t hovered over this section.

So, the first example.

In this example, there is an appeal to the target audience, keywords are used, the uniqueness of the proposal and the call to action.

The following is an interesting example of a description for an entertainment channel.

The main thing here is positioning and user engagement: “Make an investment by subscribing and sharing on social networks.”

Now let’s take a look at the description of the personal channel.

In this example, there is uniqueness, a call for collaboration and listing of the author’s social profiles.


The description of a YouTube channel is a purely individual question and how many people, so many decisions to fill it in. But at the same time, it is an opportunity to attract more subscribers, take higher positions in the search for video hosting and search engines, and also separate itself from competitors. And this opportunity must be used 100%!

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