YouTube is experimenting with the most visible ad unit. The YouTube masthead ad is a video ad that appears at the top of the home page on mobile and desktop. Typically, advertisers reserve such an ad, paying per day.
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YouTube is now offering advertisers the ability to buy these ads at CPM. In addition, advertisers can set the audience to which they want to serve ads. You can also customize the ad title, description, and the call-to-action button that appears next to the video.
The accommodation will still need to be reserved.
YouTube highlights the unique benefits of these ads, with home page view times having increased tenfold over the past three years.
Earlier we wrote that YouTube will change video navigation in mobile app…
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