Google has announced a new premium advertiser program under the YouTube Select brand. It was based on the Google Preferred program, which allowed advertisers to place in the videos of popular bloggers.
YouTube Select will enable companies to promote their selections in different categories: beauty, fashion, entertainment, food, music, sports, technology. Collections will be compiled based on the advertiser’s global or local goals. Placement in special applications Kids, Originals, Music and others will also be available.
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At this stage, brands from the United States will be able to advertise on proven channels, as well as display ads on TVs.
In most other countries, placement will be carried out through the Google Ads advertising system, as well as Display & Video 360. Brand Lift will be able to evaluate the results.
The main benefit of the YouTube Select premium program will be the ability to post only on videos that have passed additional validation.
We will remind, earlier YouTube launched video chapters.
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