YouTube has unveiled a tool to help creators show the value of their channel to advertisers. It will be possible to do this with the new “Media Kit” add-on in YouTube Studio.
The Media Kit will soon be available in the BrandConnect tab in YouTube Studio (for those who have registered). The tool will include a summary of the channel’s audience, number of subscribers, unique viewers, average video viewing time and more.
The YouTube MediaKit will also include more detailed audience data, including demographics and interests.
Channel authors will be able to select the top four videos to show, as well as highlight previous ad integrations to showcase.
This information will be available when prospective advertisers search through BrandConnect. Channel administrators will also be able to download the presentation in PDF format.
This is a good addition that will help youtubers present their channels and sell more ad integrations. Companies, on the other hand, will be able to get detailed information about the channels in YouTube itself and make placement decisions based on accurate data.
The new Media Kit option will become available to creators in the U.S., U.K. and Canada over the next few months, and then will appear in other regions.